Boomset Blog • Posts Tagged ‘conference apps’

EVENT MARKETING IN 2016: WHY MORE MARKETERS ARE USING EVENT APPS

It might be award season (and the perfect time to reread this), but no matter what time of year, a major part of the event planning process is the event marketing. This is a task that is not solely completed by event professionals, rather a combination of many departments, especially marketers, who need to play an active role in spreading the word about their event(s).

Now more than ever, marketers are combining their strategies and implement event management apps and technologies into the mix to produce one of the biggest results of their marketing efforts: how many people show up to an event. Counting attendees and flipping through pages and papers to find the right names, record the right notes, save the right amount of time for each and every guest is just not as effective as a clean check-in app for iPad or tablet.

But there are tons of other benefits for marketers besides a smooth check-in and reinforced marketing endeavors. Read on as to how eventtech is shaping the event industry for marketers in these 5 (and counting) benefits.

FEATURE FRIDAY: NAME BADGES CHECK IN AT AN NYC VENUE + SOCIAL #EVENTTECH

Planning a large event is no easy task, and an efficient conference check-in app is only the beginning. Do you want badges? How about a way to engage attendees? What about branding for your client?

Connect with us to find the best possible solution(s) for your upcoming events, and read on for this week’s event industry highlights.

FEATURED VENUE: HUDSON MERCANTILE, NYC

A modern venue in the middle of Manhattan, Hudson Mercantile is home to three different event spaces, each with its own unique appeal. Play creatively with lighting and A/V here; it can really add depth to your event design, and possibly consider including 3D projection mapping.

Starting from the ground floor, the Gallery, has:

5,200 square-feet of space and 14’ ceilings
25’ professionally built cyclorama
3 private entrances
Guest capacity: 150-300 people (150 classroom/cabaret, 300 cocktail/theater, 200 dinner

The next level, the Studio, features:

6,000 square-feet of space on the 6th floor
natural lighting on all sides
rustic-industrial design
Guest capacity: 150-300 people (150 classroom, 175 cabaret, 300 cocktail/theater, 200 dinner)

And the top Roof level:

5,000 square-feet of space overlooking the NYC cityscape
tented and climate-controlled or open-air plans available
Guest capacity: 150-200 people (100 classroom, 125 cabaret, 200 cocktail/theater, 175 dinner)

The flexibility of the open floor plan makes it the ideal venue for any type of event, especially any post-conference/trade show/expo gatherings as it’s situated just a block away from the Javitz Center. Simply have attendees bring along their printed name badges or be sure to add them to a guestlist if opting for iPad check-in.

Contact their event management team here for more details.

FEATURED #EVENTPROFS (+ #EVENTTECHCOMBO): TAGPRINTS DIGITAL

A company that started all from a personal encounter at a BizBash event, TagPrints Digital is that extra extension to add to amplify your event marketing.

Turning audience engagement into participation can exponentially grow awareness of a brand or event,TagPrints Digital provides a Social Photo Station or Hashtag Photo Station that prints branded photos and uploads them onto social channels.

Similar to what a lead retrieval app would do for the exhibitor, clients are given a complete lead generation document, data, and even a completed infographic showing a visual representation of the Twitter talk from their event. Check out this snippet of an example from #ExhibitorLive:

Turning attendees into brand ambassadors is just one way this event technology will enhance your event. Allow the event professionals at TagPrints Digital to show you the importance of integrating social into event marketing simply through using a custom social photo booth. Connect with them here.

If you’re looking to plan a conference or trade show near this week’s featured venue, Boomset’s Lead Retrieval and CRM App combined with on-site badge printing is the ultimate way to facilitate easy searching, smart filtering & prioritizing information and leads.

LEARN MORE ABOUT CAPTURING LEADS

MOBILIZING EVENT PLANNING: 3 EVENT MANAGEMENT APPS TO ENHANCE EVENTS

Event technology is the main protagonist in 2015 with its tools, trends, and technological spins on classic event ideas. The last couple of weeks have been a time of testing and tweaking, and Boomset is proud to announce a beautiful suite of apps as the result.

Here are three apps to facilitate easy and seamless events not only for the eventprofs and meetingprofs who organize them, but equally beneficial to exhibitors and attendees

FEATURE FRIDAY: BADGE PRINTING AT THIS VENUE + CRAFTY NYC CATERING

The folks behind this event guest list app have taken some time away from live demos and have been on a theater kick these days, getting cultured and inspired by some of Broadway’s fines. Who knew this epic video, Les Miserables for Millennials, existed?

If you’re headed to NYC to brave the cold weather and are coming with a suitcase that looks like this:

Read here first, and then scroll below for some most excellent finds.

Conference Registration: How to Meet the Needs of the 2015 Attendee

A great event management team will do their absolute best in covering all the bases for their event(s), especially when it comes to fulfilling needs and satisfying both clients and end users. As 2015 is the Year of the Attendee, these needs are something important to consider prior to, during, and even after an event has ended. Below are a few ways to help meet attendee needs.

Checking Into The Festival: Wristbands

We’re well into festival season and happy to have our new Zebra wristband printers up and running at the latest events. You might have seen this snapshot on our Facebook page:

So, why use ‘em?

Feature Friday: Fleet Week & (Urban) Undercover #Eventprofs

We love Fridays here at @alleynyc, especially on a holiday weekend, and during another pretty patriotic event in NYC…FLEET WEEK!

Did you know there’s such a thing as #SelfieWithASailor? We’ve gotta get the #selfiebadge in with the Navy.

Moving on…let’s go!

Thinking Outside of the Box…& Out of the Office!

You can’t spell event professional without CREATIVITY. Ok, you totally can, but what we mean is that it’s a trait that’s synonymous with #eventprofs, a topic we’ve talked a little more about here. You’re known for pushing the envelope and going above and beyond for your clients, so…

Becoming #BestBuds: Storytelling for A “Full House”

Although we’re just about Super Bowled-out after all the festivities here in NYC, let’s think about how so many people look forward to a brand’s marketing efforts on Super Bowl Sunday. That’s right: the commercials. And what are the ones that we remember the most? Those that create emotion, especially those that nurture the connection between the consumer and the brand itself.

Forbes has composed a list of their picks for most eye-catching commercials, and we must say that Budweiser won us over, too. ~~Not just~~ because a puppy makes anything cute, but emphasizing that #BestBuds connection and allowing us to reminisce for a second about those special moments we share with our pals–with or without the frosty brew.

Those of us that grew up with the series Full House greatly appreciated the humor in the Oikos commercial; it was refreshing to see the reemergence of the funny male trio after almost two decades. Don’t think about that time reference and take a second to smile/swoon over Uncle Jesse:

#eventprofs #boomset